Your Privacy is Our Concern

Updated as of Feb 04, 2019

We have prepared this Privacy Notice to explain how, why, and when we collect data from you, and your rights in respect of this data. If you have additional questions, contact us (see the “Contact Us” section below).

1. About Smart, Savvy + Associates Services
Smart, Savvy + Associates provides specialized marketing and communications recruitment services. Smart Savvy Academy (A subsidiary of Smart, Savvy + Associates) provides coaching and training services. Our products help our customers build and grow their teams to be high performing.

2. What data we collect
We collect the following categories of information for the purposes explained below.

Activity on Digital Properties: This is data about your browsing activity on Smart, Savvy + Associates website. For example, which pages you visited and when, what items were clicked on a page, how much time was spent on a page, whether you downloaded a white paper on a business to business website, what items you placed into your online shopping cart, what products were purchased and how much was paid.


Device and browser information: This is technical information about the device or browser you use to access the Smart, Savvy + Associates website. For example, your device's IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.


Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.


Data from Advertising Partners: This is data that we lawfully receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers (meaning identifiers that help identify your browser or device, but do not directly identify you as a person) which some Advertisers or other third party Advertising Platforms choose to share with us – for example, your "Customer ID" with an Advertiser, an identifier (such as a cookie) associated with a hashed version of your email address, or demographic data such as age range. We may work with our Advertisers and Advertising Partners to synchronize their unique, anonymous identifiers to our own to enable us to more accurately recognize a particular unique browser or device and the advertising interests associated with it.

3. How we use the data we collect
We use this data to help identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we have about a particular user, browser, or device to serve the most relevant ads to you and, in turn, improve performance of Smart, Savvy + Associates ad campaigns.

Specifically, we use this data for targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads. For example, we may show you ads for training services during lunch or commute hours.

4. Data Sharing
We may disclose information about you:

With an Advertiser whose Digital Properties you have visited. We may share information about how you have interacted with Smart, Savvy + Associates Digital Properties or its Ads.


With our service providers: We contract with companies who help with parts of our business operations (e.g., for example, website and data hosting, fraud prevention, viewability reporting, data hygiene, marketing, and email delivery), as well as billing, collections, tech, customer and operational support.


In connection with legal proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Smart, Savvy + Associates or any other third party.


To comply with legal processes: To satisfy in good faith any applicable law, legal process, or proper governmental request, such as to respond to a subpoena (whether civil or criminal) or similar process.


To investigate wrongdoing and protect ourselves or Third Parties: To enforce our Terms of Service or other policies or investigate any potential violation of those Terms and policies, any potential violation of the law, or to protect ourselves, our customers, or any third party from any potential harm (whether tangible or intangible).


In connection with a sale of our business: If a third party acquires some or all of our business or assets, we may disclose your information in connection with the sale (including during due diligence in preparation for the sale).

5. Cookies and related technologies
The Smart, Savvy + Associates website uses cookies, tracking pixels and related technologies to provide our services. Cookies are small data files that are served by our platform and stored on your device.

Tracking cookies enable us to identify your device when you move between different Digital Properties, so that we can serve targeted advertising to you.

Additionally, we use non-tracking cookies (not unique) to store user decisions in terms of your ad and opt-out choices.

We may drop a cookie with value opt-out if you opt-out as described below and a Smart, Savvy + Associates consent cookie to track your consent choices. We may drop a consent cookie that stores the choices you have made regarding data processing and advertising by Smart, Savvy + Associates.

6. Your choices and opting-out
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

You can opt out of receiving personalized ads served by us or on our behalf by emailing us at info@smartsavvy.com. Please note that this “opt out” function is browser-specific and relies on an “opt out cookie”: thus, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again.


In some cases, we may link multiple browsers or devices to you. If you opt out of on a browser or device and we have more linked to you, we will extend your opt out decision to the other linked browsers and devices. Since we only link users across browsers on devices in some conditions, there could be cases where you are still being tracked in a different browser or device we have not linked, and where we are treating you as a different user.


We comply with the Canadian Self-regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance of Canada (DAAC).


To opt out of receiving targeted ads that are based on your behavior across different mobile applications follow the below instructions, for iOS and Android devices:


iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting.

For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising”.


Opting out will not prevent you from seeing ads, but those ads will likely be less relevant because they won’t be tailored to your interests. The ads might, for instance, be randomly generated or based on the web page you are visiting.

Some internet browsers allow users to send a "Do Not Track" signal to websites they visit. We do not respond to this signal at the present time.

In addition, if you are located in a European Territory you will also have additional data protection rights. These are described under the heading "Additional data protection rights for European Territory residents" below.

7. Security
We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.

8. International transfers
We may transfer the information we collect about you to countries (including the United States of America) other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. In general, these countries will be the countries in which we, or our service providers operate.

These countries may not have the same data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Notice and take steps, where necessary, to ensure that international transfers comply with applicable laws.

9. Changes to this Privacy Notice
Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.

If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with law.

10. Contact us about questions or concerns
If you have any questions about this Privacy Notice or our privacy practices, you can contact info@smartsavvy.com.

If you are located in a European Territory and we are processing your data as a data controller, Smart, Savvy + Associates is the data controller of your information. To contact Smart, Savvy + Associates please email info@smartsavvy.com or write to us at the following address:

Smart, Savvy + Associates
Attn: Privacy
#250 – 9220 Glover Road
Fort Langley, BC
Canada V1M 2R7

Thank you for your trust.